Horlicks – When Product Naming Goes Bad 2
Last month I wrote about “Bimbo” cookies. This month, well as they say “a picture is worth a thousand words”!
Anyone want to drink some “Horlicks“?
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Last month I wrote about “Bimbo” cookies. This month, well as they say “a picture is worth a thousand words”!
Anyone want to drink some “Horlicks“?
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April 4th, 2008 at 6:04 pm
[...] The Branding Blog By Brand Identity Guru Life Experiences and Opinions From Branding Guru Scott White « When Product Naming Goes Bad 2 [...]
April 8th, 2008 at 7:12 am
[...] Horlicks [...]
April 11th, 2008 at 10:28 pm
I remember Horlicks: big in the UK, and ahead of its time in the sense that it was a hot, night-time drink that was strongly associated with helping you sleep. It owned the category for years. Strong brand. It’s pronounced “hor” as in “horticulture.”
April 12th, 2008 at 10:01 am
Not familiar with the product itself but the name in the US translates to this:
Whore-Licks
Which doesn’t mean such great things. Get it?
April 12th, 2008 at 11:18 am
Seriously? I’ve been using Horlicks (mostly in my milkshakes, seldom as a hot drink) for over 40 years, as have many of my friends, and this association between the brand name and an orally fixated sex-trade worker has never dawned on me — nor on my friends (they would have mentioned it — trust me). Now, of course, I doubt it will ever go away.
Still going to drink it, though.