Comments on: Horlicks – When Product Naming Goes Bad 2

By: Marcus

Marcus — Fri, 01 Oct 2010 09:13:03 +0000

This is what happens when you don’t verify your name in diferent languages. There are naming tools which verifies that no swearwords or bad words are included in the name. Interesting that people dont allways think about it/notify it even when the name has inappropriate words in thier own language… Finally I’d like to give another example of bad naming: Honda’s car “Fitta” which means Pussy in Swedish

By: Christopher

Christopher — Sat, 12 Apr 2008 15:18:02 +0000

Seriously? I’ve been using Horlicks (mostly in my milkshakes, seldom as a hot drink) for over 40 years, as have many of my friends, and this association between the brand name and an orally fixated sex-trade worker has never dawned on me — nor on my friends (they would have mentioned it — trust me). Now, of course, I doubt it will ever go away.

Still going to drink it, though.

By: BIG Kahuna

BIG Kahuna — Sat, 12 Apr 2008 14:01:21 +0000

Not familiar with the product itself but the name in the US translates to this:

Whore-Licks

Which doesn’t mean such great things. Get it?

By: Gordon

Gordon — Sat, 12 Apr 2008 02:28:24 +0000

I remember Horlicks: big in the UK, and ahead of its time in the sense that it was a hot, night-time drink that was strongly associated with helping you sleep. It owned the category for years. Strong brand. It’s pronounced “hor” as in “horticulture.”

By: Branding Blog Branding Company Corporate Internet Brand Image Strategy

Branding Blog Branding Company Corporate Internet Brand Image Strategy — Tue, 08 Apr 2008 11:12:16 +0000

[...] Horlicks [...]

By: Branding Blog Branding Company Corporate Internet Brand Image Strategy

Branding Blog Branding Company Corporate Internet Brand Image Strategy — Fri, 04 Apr 2008 22:04:34 +0000

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