Geek Squad Doesn’t Need Brand Identity Guru
Okay I’m starting a new segment called “BrandStamp” (it’s our process of approving?remarkable branding efforts). These brands are doing exceptionally well on their own and frankly don’t need the BIG Kahuna?(that’s Moi). Congrats on being wicked pissah (Boston slang for really good).?
First on the BrandStamp list:
Here’s a YouTube video?with Robert Stephens (Founder/Chief Inspector) Geek Squad:
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}
April 7th, 2008 at 12:46 pm
Within 1 hour of posting our blog I received this message from Robert Stephens (founder of Geek Squad):
Saw your twitter and the vid. Thanks for the kind words and the post.
I am listening……
Regards,
Robert Stephens
Founder and Chief Inspector
The Geek Squad
“Serving the Public, Policing Technology, and Protecting the World”
http://www.geeksquad.com
That’s someone passionate about their brand. Now if only he could fix Best Buy!
April 14th, 2008 at 10:38 am
[...] wrote a blog post on Geek Squad a few days ago (here). It was a positive post as I think they’ve done a remarkable job on branding. In that post I [...]