The BIG Kahuna

I read a great post from Jonathan at Dim Bulb?today on engaging brand ambassadors. He points out that some of these people sleeping in tents outside a store (just to be first in or win something) may not be playing with a full deck. I agree. I think there is a difference between being a brand ambassador and a fanatic.

Spike Jones over at BOF wrote an article in the other direction on Chick-fil-A:

A friend of Brains on Fire, Ryan Sworth, documented his weekend camp out, which just happened to be in the parking lot of a brand new Chick-fil-A in Fort Mill, SC. Ryan sacrificed his Wednesday, his health and a good night?s sleep to hang out with other Chick-fil-A?fans for a night of dancing, DJs, 4-Square playing, an ice cream buffet and a guy named Dennis, who was there for his 20th Chick-fil-A grand opening.

Where do you fall? Are these people brand ambassadors or nut jobs?

This entry was posted on Wednesday, April 9th, 2008 at 11:40 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.