Greenpeace Fires Off On Dove Brand and Others
Look I’m not an earthy-crunchy dude at all. And I usually never talk politics but this video Greenpeace made is some pretty powerful stuff. Not sure why they are singling out Dove but this video if it gets traction will make people think strongly about the Dove Brand.
Here’s Greenpeace’s video spoofing the Dove video below:
Here is Dove’s Video:
Dove is trying to build its brand by suggesting the beauty industry is bad while Greenpeace is suggesting that Dove is causing the planet to die…yikes, good stuff.
More from the Greenpeace release:
Washington, United States? A month before world leaders gather in Bali to decide next steps to combat global warming, Greenpeace today released a report detailing the role played by growing demand for palm oil in Indonesian peat forest destruction and global warming. Many companies, including ADM, Unilever, Cargill, Procter & Gamble, Dove soap, Nestl?, Kraft and Burger King, are driving the demand for palm oil used in food and cosmetics products such as Pringles, KitKat candy, Oreo cookies, and Philadelphia Cream Cheese. The Indonesian peatlands, unique tropical forests whose dense soil can be burned to produce energy and are being destroyed to make way for palm oil plantations, are some of the world?s great carbon sinks and their destruction already accounts for four percent of annual global emissions.
?Dowload the full story here:
http://www.greenpeace.org/usa/press-center/releases2/greenpeace-report-details-how
Hey Dove, this could hurt your branding effort…
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April 29th, 2008 at 6:24 pm
They stuck their head over the parapet, made a memorable corporate campaign ad for a product brand and now they’re getting shot at.
Ironically, back hundred years ago, when I was a brand manager on Coffee-mate, we got into political hot water when we stopped using tropical oils as an ingredient (because of its supposed unhealthiness) . The Indonesian government complained because we and others were reducing demand for their oils.
Tough to please everyone all the time.