SMUD - When Naming Goes Bad
So what does SMUD mean? Well it’s the Sacramento Municipal Utility District of course. Yippe it’s SMUD!
SMUD delivers huh?? Well apparently they couldn’t?deliver a better name and just went with this acronym. Now these guys (SMUD) are no small organization. Here’s some info on SMUD:
As the sixth largest publicly owned utility in the country in terms of customers served, our innovative energy programs are known throughout the state, nation and world. SMUD’s purpose is to provide solutions for meeting our customers’ electrical energy needs. Our vision is to be a leader in customer satisfaction and a positive force in promoting community benefits.
Here’s the deal. Once they decided to shorten their name they should have gone through a naming process (maybe they did). When SMUD was suggested, well it should have been discarded. Why? Well it’s not very inviting is it? It’s kind of silly don’t you think?
I know they wanted to shorten this name up and I feel for them but SMUD is not the answer. Maybe the new President of the SMUD?board Larry Carr can step up an address what needs to be at least discussed.
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}
