The BIG Kahuna

Huh? What you talkin’ bout Willis?

That’s the new book title?from my friend Jonathan Salem Baskin. He just mailed me a copy for my thoughts and review.? Jonathan is one smart cookie so I really look forward to his ideas in the book.

I imagine he’s shaking things up with the title otherwise my branding?agency?may be ready for dismantling. So how can a branding guy like me read a book titled “Branding Only Works On Cattle”? Respect and curiosity.

I imagine I’ll disagree with oodles of stuff like the fact that I’ve read the phrase “branding doesn’t work anymore”?6 times already and I’m only on page 8. But I have a feeling I’m going to like a lot of his thinking. I’ve been a faithful blog reader of his for a while.

So I will give my full honest?review of the book when I’m done.

This entry was posted on Sunday, June 22nd, 2008 at 11:38 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.