TV Advertising – Dead, Radio – Dead, Newspaper Ads – Dead
Ad agencies, marketing company‘s and graphic design firms?want you to believe they can build your brand through “traditional media”. Not today.
90% of TV ads, radio spots and newspaper ads?are a waste of money and provide no measurable brand improvement. 99% of those wasted tactics absolutely do not leverage the advertisers brand identity.
Web 2.0 is here, embrace it. Start building your brand identity through strategies and tactics that involve & engage your target market, you know…the customer. Stop talking at them, start talking and listening?with them.
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June 23rd, 2008 at 10:52 pm
The “CEO” is one of my dear friends Parker !! Love him!!!
June 24th, 2008 at 1:11 pm
Hmmm…I wonder what would happen if a company had a contest for customers: produce a short film or ad for the company. The best ones get put up on the company website. Might help determine what parts of the company are connecting well with the customer, would get customers involved, and inspire the customers to send their friends to the website to see the vids.
If Sonic drive-thru did something like that, I’d definately participate. I love Sonic, and would be excited to get a chance to tell people why they should eat there.
June 26th, 2008 at 5:46 am
[...] And you wonder why I say TV advertising is dead! [...]