The BIG Kahuna

Web regulators Thursday voted to allow the creation of thousands of new domain names, from .paris to .Pepsi, in one of the biggest shake-ups in Internet history, a French web official said.

The overhaul is expected to radically change the way users navigate the Internet and has major implications for businesses and consumers worldwide.

Under the new system, the web’s 1.3 billion users would be able from 2009 to buy an unlimited number of generic addresses based on common words, brands or company names, cities or proper names.

The popular online trading site eBay is one of the many companies that wants to have its own domain name.

Read the entire story here

Imagine the branding opportunities this will create. Looks like I’m going to have to buy:

www.brandidentityguru.marketing, www.brandidentityguru.branding etc. etc.

This entry was posted on Thursday, June 26th, 2008 at 4:34 pm and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.