Branding Tidbits – Spirit Airlines
Don’t do business with a company that outsources any customer interactions to India or any other country where English is not?spoken well.
I called Spirit Airlines the other day to get a price on a flight (first time ever). I spoke with a man who said his name was “Dan” that barely spoke or understood English.
1. Don’t lie about the names of the people you are using for?outsourcing. It insults our intelligence and is offensive. We know his name isn’t Dan, you’re not fooling us.
2. We know you’re trying to save money by outsourcing but have you considered your brand and how your customers feel when having to deal with these people?
3. Americans hate, repeat…hate dealing with people that don’t speak English well.
4. I will never call Spirit Airlines again because I had such a bad experience. You’re reading this now and so are the thousands that read this blog. In the long run this lack of caring for the customer will catch up to companies that outsource.
If you don’t care about us why should we care about you?
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}
August 2nd, 2010 at 1:44 am
I was just wondering what ever happened to the guy who came up with New Coke. Come to find out he now works for Spirit Airlines and came up with a plan to make passengers pay for not only their checked bags but for their carry-on bags as well. $30 for each carry-on bag! This plan is so that they can advertise low rates that NO ONE will ever actually pay. Poor marketing decision. Makes the service-with-a-snarl we used to get in the final days of TWA look pretty damn good. Next they will be dropping the seat, life vest and oxygen masks from the basic fare. Soon you will have to bring 5 gallons of fuel with you.
A big buch of morons.