Branding Tidbits - Anheuser-Busch
Can an?American icon?go against its own brand image for the?profit of its stockholders?
Here’s the scoop:
Belgian brewer InBev wants to buy Anheuser-Busch. Good ole, American Budweiser, Michelob and Bud Light. InBev has offered a 10% increase in it current stock price….but Americans aren’t thrilled about a foreign company owning Bud.
This quote comes from a new website:
“Like baseball, apple pie and ice cold beer (wrapped in a red, white and blue label), Anheuser-Busch is an American original“. Read more here?or visit http://www.saveab.com/?where you can sign a petition against the sale of Bud (http://www.saveab.com/register.php).
What do you think, can an American icon like Anheuser-Busch be sold to a foreign company?for profit?
Read more here:
http://www.bloomberg.com/apps/news?pid=20601109&sid=amslUCLeKLYo&s=polyhoo
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June 12th, 2008 at 10:41 am
Sure it can be sold for profit. Why not? It’s a business and it’s leaders have to make the tough decisions. Of course, not all decisions are right. A 10% increase in the stock price is a very short-sighted look at this pending deal?kind of a like a break on the gas tax. The entire Budweiser brand will change. When you put it in the same league as baseball and apple pie, there is a lot of American pride that people associate with the AB brand…and righfully so. I would assume a buy-out would knock over 100 years of branding off its rails and any immediate increase in stock value would quickly go backwards.I guess the bigger question is why would InBev want to buy AB?
June 12th, 2008 at 11:16 am
Good question Dave why would they want to buy them? Another great thought with kncoking their branding off the rails, I agree.