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Branding Tidbits - Spirit Airlines

Don’t do business with a company that outsources any customer interactions to India or any other country where English is not?spoken well.

I called Spirit Airlines the other day to get a price on a flight (first time ever). I spoke with a man who said his name was “Dan” that barely spoke or understood English.

1. Don’t lie about the names of the people you are using for?outsourcing. It insults our intelligence and is offensive. We know his name isn’t Dan, you’re not fooling us.

2. We know you’re trying to save money by outsourcing but have you considered your brand and how your customers feel when having to deal with these people?

3. Americans hate, repeat…hate dealing with people that don’t speak English well.

4. I will never call Spirit Airlines again because I had such a bad experience. You’re reading this now and so are the thousands that read this blog. In the long run this lack of caring for the customer will catch up to companies that outsource.

If you don’t care about us why should we care about you?

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