The BIG Kahuna

I am one of the first 10,000 business owners to receive a Plum Card. It’s a big deal in American Expresses branding?of the card. Being exclusive is pretty cool right? When I got the card a representative called me to let me know that my spending line would be set at $80,000/month. Perfect.

I’ve used the card for Brand Identity Guru business for about 7 months now (never getting close to the $80,000). As you use the card you develop a “spending habit” with American Express as I’ve learned. Here’s where it gets interesting…

I get a call yesterday from American Express letting me know that my “spending habit” has increased this month (almost double). And they’re a little uneasy with it. She goes on to say that I’m an extremely valued customer with a perfect payment record. But, my card will be placed “on hold” until a payment is received. I’m confused? Payment isn’t due until June 9th and it’s only May 31st I say. Furthermore I’ve already set the payment up with American Express via their online payment center.

I say let me see if I understand you, I pay on time each and every month. And even though payment is not due yet you want me to pay in advance to ease your mind because this month I’ve spent more. Is that correct?

American Expresses response…Pay now or don’t use your Plum Card.

Cool, I’m actually being penalized for spending more…gotta love the American Express branding!