I read a great blog post today on the power of using the word FREE.
For years, advertising gurus have listed ?free? on every compilation of powerful headline words. Now, research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that ?free? is far more effective than ?almost free.? Indeed, a preference for ?free? seems to be another feature hardwired into our brains.
Click here for the remainder of the article. Very interesting.
Do you think using free is a good or bad branding element?