Have you seen the new commercials for Best Buy? A woman asks a man if she can help but before she can recommend something she has to “get to know him”.
She then proceeds to perform a Spockish mindmeld. 5 seconds later she suggests a laptop.
Now for some reality…
Every time I’ve EVER been in a Best Buy I’ve had to search down someone to help me. And when I finally found anyone I would hear things like:
1. This isn’t my department
2. I’m new here
3. All the information is written on the tag
No one has ever melded my mind. No one has ever shown enthusiasm for trying to help me. No one has ever had any real product knowledge.
Here’s what I would do if I were Best Buy:
1. Stop wasting money on TV when you can’t deliver on service
2. Train people MUCH better
3. Make service your number 1 priority
4. After that’s all done go ahead and do some TV. But as it stands now these commercials are false and misleading in my opinion.