Cuil – When Naming Goes Bad
So the Internet is buzzing over cuil (pronounced “cool”), the new search engine to challenge king Google.
Here are my thoughts:
1. Don’t make a name you can’t pronounce
2. Don’t make a name that requires you to?say “pronounced as”…
3. Oh, and if you’re a search engine trying to take on king Google?make sure the name cuil (you know, your company name)?comes up in your own search results.
p.s. cuil, Google “cuil” and you’ll see yourself at the top of Google’s results, but not your own? Ugh!
Gosh, can’t make this stuff up.
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July 30th, 2008 at 1:33 pm
How do #1 & #2 apply to the Wii?
I agree #3 is inexcusable and laughable.
July 30th, 2008 at 1:55 pm
Wii in my opinion is an awful name. But when you have literally billions to spend on explaining it well, it’s somewhat easier.
I’m just not a fan of having to tell people how to pronounce a name. I think it’s a very risky adventure. I’m not saying it doesn’t work but many have failed.
August 1st, 2008 at 12:25 pm
and, #4. DON’T pick a name that, through an innocent typo, sends users to a porn site. (culi)