Just When You Think You’ve Seen Everything…
In my continuing series here’s yet something else that makes you scratch your head. Mike Rutzen owns a? Great White shark diving business in South Africa called Shark Diving Unlimited. Over the years he has “learned” a Great White’s behavior and now has a special on the Discovery Channel called “Sharkman”.
My wife and I watched in amazement at what Mike Rutzen is doing. Basically he is swimming with and challenging Great White’s. In the water, out of the cage. And, he’s seems to know what he’s doing as he’s not become lunch….yet.
His daredevil approach had built his brand and image like no others in his business (cause they’re not crazy enough to challenge a Great White). He is quite remarkable. Take a gander at this video, if you have time watch it all the way through as it is really quite stupid…I mean amazing.
This goes to show you just how important branding can be, only when most companies fail they get eaten by bankruptcy not swallowed whole by a Great White!
Enjoy…
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