Comments on: Hewlett Packard – Just When You Think You’ve Seen Everything http://www.brandidentityguru.com/wordpress/2008/08/27/hewlett-packard-just-when-you-think-youve-seen-everything/ Branding Opinions From Our Fearless Leader - Scott White Tue, 03 Jan 2012 05:40:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Alvin - Writer for All Printer Reviews http://www.brandidentityguru.com/wordpress/2008/08/27/hewlett-packard-just-when-you-think-youve-seen-everything/comment-page-1/#comment-3451 Alvin - Writer for All Printer Reviews Fri, 19 Sep 2008 09:37:18 +0000 http://www.brandidentityguru.com/wordpress/?p=873#comment-3451 I agree with Candra in this issue having brand inconsistency. HP does no doubt makes good products and well known for its various good printers but this is one area they need to look at. I agree with Candra in this issue having brand inconsistency. HP does no doubt makes good products and well known for its various good printers but this is one area they need to look at.

]]> By: Candra (Brandster Indonesia) http://www.brandidentityguru.com/wordpress/2008/08/27/hewlett-packard-just-when-you-think-youve-seen-everything/comment-page-1/#comment-3100 Candra (Brandster Indonesia) Thu, 28 Aug 2008 01:12:29 +0000 http://www.brandidentityguru.com/wordpress/?p=873#comment-3100 this is what i call brand inconsistency. i personally do not know which element of the whole product chain process that cause hp to sell higher price of its toners than its printers. if the objectives is to sell more printers, then is it an appropriate strategy approach to do so for a giant corporation like hp? that surely explains why in my country, indonesia, people just love to purchase toner refill than new toners. this is what i call brand inconsistency. i personally do not know which element of the whole product chain process that cause hp to sell higher price of its toners than its printers. if the objectives is to sell more printers, then is it an appropriate strategy approach to do so for a giant corporation like hp?

that surely explains why in my country, indonesia, people just love to purchase toner refill than new toners.

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