Laura Ries (branding expert)?has changed her?blog name to Ries’ Pieces. Ah, huh?
This is the first thought that came to my mind when I saw the new name:
Here’s a snippet of why she made the name change:
Last week it occurred to me what the perfect name would be. Ries? Pieces. Pieces is a great triple entendre that describes my blog posts, TV appearances as well as the correct pronunciation of my name.
Now I must say that I’m a big fan of Laura but this name change is weird to me. What’s her brand identity or positioning? Certainly not the fact that she’s a triple threat. And doesn’t it seem juvenile? Help me out here, am I off?