The BIG Kahuna

Obama is about change, right? McCain is about experience, right?

So instead of moving their brand identities forward they both drop the ball big time and react to the market. Reacting is not good.

Obama should have selected Hilary Clinton. She would have helped move Obama’s message forward, that of change. Instead Obama selects an old stodgy democrat that is the OPPOSITE of change.

So McCain has a big chance now. All he has to do is pick Romney, Mr. Business. That seals the deal, right? But McCain reacts and clearly decides to capture the woman vote. Palin is the OPPOSITE of experience.

So we have Obama choosing an over experienced running mate that’s change adverse and McCain who selects an under experienced woman that seems to stand for change.

Think of it this way:

If either Obama or McCain god forbid die in office who do you want to be the next President?

Biden: Change averse with experience (sounds like McCain)?or Palin: For Change no experience (sounds like Obama).

Go figure, what say you Kahuna’s? Did Obama and McCain make good branding decisions?

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This entry was posted on Friday, August 29th, 2008 at 1:45 pm and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.