The BIG Kahuna

Businesses are feeling the pinch for sure and?typically?companies cut their marketing budgets as a knee jerk reaction. If you can only do one thing this is the absolute best tactic in a recession:

Search Engine Optimization (SEO)

Why is SEO so great? Here’s why;

1. Exponentially increases the amount of visits to your site.

2. It will drive targeted traffic to your website, these are customers that want to buy from you.

3. Because they are already searching for someone like you they have a much higher need or problem to be solved. This means in most cases they are ready to buy.

4. If they find you in a natural listing on Google they already have “trust” built in. Users trust Google and their rankings and if Google puts you in the top ten then you too become trusted.

5. Return on investment for our clients averages 90 days. That’s as good as it gets as far as a specific tactic is concerned.

6. Increases brand awareness. If you consistently show up in multiple searches you can bank on increasing your brand awareness.

I can go on and on but the truth is that over 90% of websites on the web are not optimized. That’s a huge opportunity for you to take that online business. While all your competitors are scurrying around contemplating layoffs or worse be smart and have your website optimized.

But and here’s the big but. Be careful who you choose as an SEO company. Everyone and their brother now say they do SEO. Choosing the wrong company can cost you a lot of money and possibly get you banned from Google.

Check out our offering here: Boston SEO.

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This entry was posted on Wednesday, September 3rd, 2008 at 5:49 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.