http://www.brandidentityguru.com/wordpress/2008/09/05/branding-is-critical-to-word-of-mouth/ Branding Opinions From Our Fearless Leader - Scott White Tue, 03 Jan 2012 05:40:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.brandidentityguru.com/wordpress/2008/09/05/branding-is-critical-to-word-of-mouth/comment-page-1/#comment-3293 omer rosen Fri, 05 Sep 2008 16:11:19 +0000 http://www.brandidentityguru.com/wordpress/?p=846#comment-3293 In Israel, where I used to live, "WOM companies" created that wom effect artificially by using false users to start discussions in online forums. That is contrary to what wom is all about, a true converstion motivated by a great product. In Israel, where I used to live, “WOM companies” created that wom effect artificially by using false users to start discussions in online forums. That is contrary to what wom is all about, a true converstion motivated by a great product.

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