It’s Official – Marketing In A Recession
Companies are scared. The doom and gloom has come and now the boys will be separated from the men. I’ve seen this before and I’ll see it again.
The right move? Take advantage of your competitors cutting their marketing budgets. This is a huge opportunity to build brand awareness and TAKE market share. Trust me, I know.
Here’s what will happen. Companies will panic and cut their marketing budgets. As things get worse they will lay off employees. Most of what they will do is a knee jerk reaction but they do it anyway.
Don’t do it.
Be smart and invest in your marketing wisely. Take advantage of the many deals you’ll be able to get from advertisers. Trust me, they’ll be begging you. Now is the time to crush your competition by being smart and investing wisely in branding.
Don’t give in. Don’t follow the herd.
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September 26th, 2008 at 9:42 am
Hey Scott,
Just voted for you and took a peak at your web-site. All pretty interesting and I’m thrilled that you seem to have your “calling”. From what I see and how I read your branding news/comments, you love what you do.
We can’t be too far from one another and we should think about getting together and catching up.
I hope this finds you well.
Best,
Lee
September 26th, 2008 at 10:18 am
That would be great Lee. I’ll email you.
September 26th, 2008 at 3:19 pm
Great pep-talk and motivation. I was talking with the owner of a company who’s been in business for 30 years, and he was saying he’s taking the market by storm right now, not sitting back. He knows that if he moves forward while his competitors are standing still, his company will be far and away at the front when things calm down in the economy.
September 26th, 2008 at 6:42 pm
Yes I agree. Opportunity comes from adversity. This is time for more opportunity and growth. Thanks for BIG and will be back for more.