Comments on: Banned By Andy Sernovitz http://www.brandidentityguru.com/wordpress/2008/09/banned-by-andy-sernovitz/ Branding Opinions From Our Fearless Leader - Scott White Wed, 07 Jan 2009 22:13:55 +0000 http://wordpress.org/?v=2.6.3 By: BIG Kahuna http://www.brandidentityguru.com/wordpress/2008/09/banned-by-andy-sernovitz/#comment-3294 BIG Kahuna Fri, 05 Sep 2008 16:29:31 +0000 http://www.brandidentityguru.com/wordpress/?p=886#comment-3294 David wrote into Andy Sernovitz concerning this blog post. What did Andy do? Censored him. It appears any other opinion besides Andy's is well, not such a good idea. David wrote into Andy Sernovitz concerning this blog post. What did Andy do? Censored him. It appears any other opinion besides Andy’s is well, not such a good idea.

]]> By: BIG Kahuna http://www.brandidentityguru.com/wordpress/2008/09/banned-by-andy-sernovitz/#comment-3274 BIG Kahuna Thu, 04 Sep 2008 23:49:36 +0000 http://www.brandidentityguru.com/wordpress/?p=886#comment-3274 I'm honestly shocked that this guy receives the credit he does. But if cookies aren't for you in another post he recommends free pizza. Being banned from Andy Sernovitz is quite the compliment. It's just too bad he's such a wimp, I thought bloggers welcomed different opinions and views. People disagree with me all the time but I don't take my ball and go home. I’m honestly shocked that this guy receives the credit he does. But if cookies aren’t for you in another post he recommends free pizza.

Being banned from Andy Sernovitz is quite the compliment. It’s just too bad he’s such a wimp, I thought bloggers welcomed different opinions and views. People disagree with me all the time but I don’t take my ball and go home.

]]> By: David Howse http://www.brandidentityguru.com/wordpress/2008/09/banned-by-andy-sernovitz/#comment-3273 David Howse Thu, 04 Sep 2008 23:42:02 +0000 http://www.brandidentityguru.com/wordpress/?p=886#comment-3273 If I had the time to write more, I'm sure I'd be banned from the whole Internet. You should feel proud Scott. I kinda think that you do. If the Sam's cookie idea makes the difference, what the hell is the rest of the marketing budget worth? I can only infer that every marketer is a great marketer (because free cookies is the differentiation factor) so we are all on even ground. But, if one of us chooses to open a bag of cookies BAM! ... SUCCESS! I can't believe any one would be so stupid to think that. What if t ever marketer believed this and they too offered free cookies. We'd be all back to even ground. Fantastic Sam's would have to open a bigger bag of cookies, to the point they open a bag so big that it got them in the Guinness Book of Records. And what do we call a marketer who has the Guinness Book as an outcome? A GIMMICK MARKETER. If I had the time to write more, I’m sure I’d be banned from the whole Internet. You should feel proud Scott. I kinda think that you do.

If the Sam’s cookie idea makes the difference, what the hell is the rest of the marketing budget worth? I can only infer that every marketer is a great marketer (because free cookies is the differentiation factor) so we are all on even ground. But, if one of us chooses to open a bag of cookies BAM! … SUCCESS! I can’t believe any one would be so stupid to think that.

What if t ever marketer believed this and they too offered free cookies. We’d be all back to even ground. Fantastic Sam’s would have to open a bigger bag of cookies, to the point they open a bag so big that it got them in the Guinness Book of Records. And what do we call a marketer who has the Guinness Book as an outcome? A GIMMICK MARKETER.

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