Coke - McCain Vs Pepsi - Obama
Laura Ries just wrote an awesome post on the McCain branding representing Coke and the Obama branding representing Pepsi. Here are some excerpts:
McCain is Coca-Cola. As part of the incumbent party that has dominated the White House for the past fifty years, he is the real thing. He embodies courage, duty and honor. As part of a legendary Naval family McCain?has a long history serving our country, his fighting in Vietnam and?years spent as a POW are legendary.?His reputation has always been as a maverick. McCain’s strength is his experience.
Obama is Pepsi-Cola.Obama is the choice of a new generation. Pepsi said, “You don’t want to drink what your parents drank. You are the Pepsi Generation!” With a?whole new taste and look, Pepsi stormed into the cola aisle just as Obama stormed onto the political stage. Obama is new, young, different and embodies the idea of change and hope. Obama’s strength is that he represents the choice of a new generation.
Read the entire story here. Hop over it’s really a great read.
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September 14th, 2008 at 11:57 am
For me, it will be interesting to see how Palin impacts the flagship brand of McCain. Right now, you would think she was running for President and that other guy, what’s his name? Oh yeah, McCain, he’s involved somehow. However, as the scrutiny continues and honeymoon period dies out, McCain needs to ensure his flagship brand is strong and not negatively diluted by Palin. Obama/Biden need to get out of Palin’s shadow, increase visibility, and tighten up their messaging. It’ll be interesting to see how both candidates move forward.
September 14th, 2008 at 12:11 pm
As a Republican I cried when McCain announced Palin. I thought that it would be the end. But I didn’t factor McCain’s maverick brand. Now he looks like a genius.
Palin and her maverick brand exclude a lot of people but that’s what great brands do. You can’t be everything to everyone. Now the Republican party has some much needed passion.
I think this will be an exciting election no matter what your political views. It’s good for America!
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