The BIG Kahuna

Some of you may or may not know that I live in St. Thomas US Virgin Islands most of the year. St. Thomas is really a great place but what makes it really great is its vicinity to a lot of other remote islands. One of those islands is Jost Van Dyke in the British Virgin Islands.

One of the best kept secrets in the universe is the Soggy Dollar Beach Bar. This is a great example of?why naming can be so important. Why is?it called the Soggy Dollar? You guessed it, you have to swim from your boat to the beach. And that’s where the charm and fun come rushing in.

They invented the Pain Killer?(a fun rum drink) and most of all the embraced relaxation. Nothing is done with speed at the Soggy Dollar. The bar area is basically a shack. A shack full of Pain Killers and fun! And check out the beach:

How’s that water look to you? Everybody who’s anybody has been to the Soggy Dollar Beach Bar. But they don’t like a lot of folks there at once. Here’s what they say on their website:

It?s true that small luxury cruise ships and windjammers do come into our bay to enjoy our beach. Frankly, we wish they would go elsewhere. At the same time, these are small ships (not more than 100 people typically), and they have arrangements with neighbors to use their beach and facilities. In the end, these voyagers aren’t on the beach for more than 3 to 4 hours.

Here’s the funny part of it all. There is a bar on both sides of them but neither do the business of the Soggy Dollar. So if you ever get out to the British Virgin Islands make sure to stop at this hidden jewel.

Check out their website here.

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This entry was posted on Thursday, September 18th, 2008 at 11:56 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.