Comments on: Seth Godin – Hating On TV Advertising http://www.brandidentityguru.com/wordpress/2008/10/04/seth-godin-hating-on-tv-advertising/ Branding Opinions From Our Fearless Leader - Scott White Tue, 03 Jan 2012 05:40:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Rick Henderson http://www.brandidentityguru.com/wordpress/2008/10/04/seth-godin-hating-on-tv-advertising/comment-page-1/#comment-3641 Rick Henderson Fri, 10 Oct 2008 17:09:10 +0000 http://www.brandidentityguru.com/wordpress/?p=963#comment-3641 A company should use a variety of advertising mediums to be most effective. I'm glad you've defended direct mail in the past saying, "what if in that example that 3% resulted in a $100,000 profit?" as well as branding. Our company does lead generation for companies in the technology sector. We encounter criticism as well against cold calling. Take a look at our article <a href="http://varmarketing.ecoastsales.com/ecoast/2008/09/cold-calling-is.html" rel="nofollow">?Cold calling is dead??</a> when you get a chance. Anyone who thinks cold calling is dead should take a look at our massive binder of testimonials. Here?s just one sample, ?We will continue to use eCoast and their appointment generation plays because they produce results. We were able to turn a $500 appointment into a $168k deal.? We get sales for companies that range from $100k to a million dollars. I?d like to see word of mouth do that! A company should use a variety of advertising mediums to be most effective. I’m glad you’ve defended direct mail in the past saying, “what if in that example that 3% resulted in a $100,000 profit?” as well as branding.

Our company does lead generation for companies in the technology sector. We encounter criticism as well against cold calling. Take a look at our article ?Cold calling is dead?? when you get a chance.

Anyone who thinks cold calling is dead should take a look at our massive binder of testimonials. Here?s just one sample, ?We will continue to use eCoast and their appointment generation plays because they produce results. We were able to turn a $500 appointment into a $168k deal.? We get sales for companies that range from $100k to a million dollars. I?d like to see word of mouth do that!

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