10 Reasons Not To Use Gimmicks In Marketing
1. They make you look small
2. They make you look desperate
3. They don’t work
4. They are a budget waster and if they are free see #5
5. They are a?time waster
6. They turn customer off
7. They are nothing more than a short term band aid if they work
8. They break trust with your clients/prospects
9. They most likely will make you look goofy
10. Here’s an example of using gimmicks in marketing (by Andy Sernovitz – an expert marketer):
Do you think that was an effective word of mouth marketing tactic?
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