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Jeffry Pilcher – Branding Consultant For The Financial Brand

Sometimes you just have to scratch your head and ask “do these people get it”? The other day I wrote a post on the financial crisis and made some bare minimum suggestions for what banks could do during a time when their customers are scared and worried.

My post was actually featured on Brand Mix (brand stategist Martin Bishop from Landor)?as one of the “6 of the best” top blog posts for the week (he’s also a “branding guru”). Then Jeffry Pilcher chimed in via my blog and then trashed me on twitter by saying this:

Quite possibly the lamest advice ever given to a financial institution from a “branding guru”: http://tinyurl.com/4zltp4 Seriously???

https://twitter.com/jpilcher

I love how he writes “branding guru”….way to make friends and influence people on your first post to their blog.

You have to check out the comments I received from Financial Branding Consultant Jeffry Pilcher. It’s really quite funny and bizare.

For the full story Click here to get a good laugh.

What do you think? Did I offer bad advice? Did Jeffry’s comments ring true? Is Jeffry playing with a full deck?

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This entry was posted on Thursday, October 16th, 2008 at 7:13 pm and is filed under Branding Blunders. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Jeffry Pilcher – Branding Consultant For The Financial Brand”

  1. Stephanie Rosenbaum Says:
    July 15th, 2011 at 3:32 pm

    Storytelling is so important because you make an emotional connection with your audience. You let them know who you are and where your coming from. Many people associate brands with big companies, but really the smallest of businesses can use branding methods that will help provide them with great rewards. When a home-based business ties a nicely designed theme on all of there products telling the story of whom they are as a company and where they are coming from, it makes the branding work. Any time people see your logo, it’s branding and it helps build your business.

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