Branding Touches Everything – Read To Learn More
For many years we’ve been telling our clients and anyone that would listen that your branding touches everything, all the time. I’ve been screaming at clients on their internal policies and procedures. If you set up policies and procedures that work against your brand identity you’re basically shooting yourself in the head. Here’s a great example of that from? George Silverman:
From a recent Hilton email:
.. But Time is Running Out
?
We don’t want to lose you as a valued member. Please act by June 01, 2008 to keep your HHonors account open. If no activity is recorded by that time, the remaining point balance will be forfeited and your account will be closed. Prior to your account closing, you may redeem your points for any eligible reward. For a complete listing of HHonors rewards,
To which I replied:
If you really don?t want to lose a valuable member, don?t apply this pressure. Just keep the account open and don?t hit me with arbitrary requirements.
Hilton, change your antiquated policies and procedures or people like George and I will help spread the word…
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