Before You Cut The “Fat” Think Twice
I’ve said it before and I’ll say it again, now is the time to be smart with your branding and budget. But sometimes a picture is worth a thousand words…Tom Fishburne says it well here:
Tom goes on to say:
We’re all going to feel pressure to cut, cut, cut but I think it’s even more important than ever to be thoughtful about what needs to be trimmed (and remember not to spoil what needs to grow).? The best barbecue is cooked slow. Read the full story here.
I’d go even further and say let your competitors cut while you invest more. Now is the time to be aggressive in your branding, marketing and advertising. Just be smart about it and invest in tactics that will generate good return on investment.
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