The BIG Kahuna

Well I’m finally freakin’ published. Thank God it’s only one page from me and 237 of my friends. That’s right a book from the leading branding, marketing, advertising, word of mouth marketing and social media types. Each of us got to write one essay, of course mine will stand out because I’m sure 90% of the authors wrote about social media and word of mouth….because that’s hot.

Not me! I wrote about the most important thing any company can do…. Build a brand identity. Here’s a snippet from my essay:

Why do 90% of companies try and be everything to everyone? Do you think it benefits you to be part of the ?norm?? Blending in only shows how weak you are, standing apart shows why you?re different and better. Which club do you belong to?

Then of course I go on to give?my BIG Kahuna wisdom. The book, The Age of Conversation: Why Don?t They Get It??goes on sale today, October 28, 2008. You can get the book?in three ways? an ebook, hardcover, and softcover.

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