Anyone Buying The $42,000 Hyundai?
When you build a brand identity you need to consider the future. Strong brands can?lower their price by making a less expensive product. Take for instance Mercedes. They make super high-end luxury cars and they also sell the?C-Class for $33,000.
In this case the average Joe can afford the luxury of a Mercedes.
Now let’s talk about selling up with a different brand identity. Hyundai is known for their affordable, dependable, long?warranty cars. They typically sell for below $19,000. ?Now they’re marketing a new car called?”Genesis“. They are selling this car for $42,000. That’s not a typo, Hyundai is selling a $42,000 car!
If you read the specs the car sounds awesome….but it’s still a freakin Hyundai. See the difference? Easy to say you’re driving a $33,000 Mercedes, harder to say you have a $42,000 Hyundai.
What do you think? Say the Hyundai is faster, safer and a more comfortable ride. If you could have either of these cars, free of charge which would you take?
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October 23rd, 2008 at 8:35 pm
Jennie Marie Rosenberg at 5:54pm October 23
God I hope not, there are so many better thing to do with$42 grand than buy crappy Korean car, however, it’s probaby made in the good ole’ US of A, we send all of our work overseas and they send some our way! I guess we have Clinton and NAFTA to thank for that! Personally, with $42g’s to drop I’d be rolling in a Bemmer, … Read Morewhat can I say, the Rosenberg girl likes German cars!