BrandStalkers - Word of Mouth Marketing Posers
Here’s the latest thing in word of mouth marketing?(I guess): These monkeys (if hired) will do something freaky (creative, they call it) stuff?to build “buzz” for your brand. In this episode they color themselves with magic markers and tool around town. Genius.
If you’re really looking to waste some valuable marketing budget then this word of mouth marketing?gimmick is for you:
First, did you notice how people looked at them? Looked like disgust for the most part.
What message is the brand that hired these guys sending?
How many people saw these guys and actually went to eat at the restaurant they were “promoting”?
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}
October 3rd, 2008 at 12:32 pm
The part that confuses me is that what they’re doing is related in no way to the restaurant. It doesn’t get me interested in the restaurant, and it’s not something I’d talk about. Like most of the people in the video, I’d probably just raise my eyebrows at them and move on.
I don’t think doing strange things is an effective way to get people talking. I think those actions need to be at least related to the subject!
Definitely agree with you that that video is just plain weird.