The BIG Kahuna

On Thursday I’ll be conducting my “Pump Up Your Brand” workshop at SpringBoost.?

A brief history on SpringBoost:

Springboost was formed from the collective efforts of a number of sport passionate and entrepreneurial individuals who came together to develop a high performance athletic footwear technology and brand. The footwear technology Springboost developed allows one to jump higher, run faster while using less energy.

After five years of intensive research in biomechanics and field testing, initiated by Behrouz Bayat and continued by Dr. J?rg Fuchslocher, it became clear that using new biomechanical principals one could positively affect performance in sports and in training.

In early 2005, SpringBoost launched its first line of footwear solutions for the fitness market under the name B-Fit. Simultaneously the company developed footwear lines for other sport categories. Since September 2005 B-Fit for men and the volleyball shoe B-Spike are available. In the beginning of 2006 SpringBoost presented for the first time footwear for walking, Nordic walking and performance training. Further models will be coming soon.

SpringBoost is out to train the world, to enhance performance and pleasure to all the sport enthusiasts who have a passion for what they do, for those striving to bring out the best in themselves while improving their well-being, health and vigor.

I hope they’re ready to have some fun!

This entry was posted on Monday, October 6th, 2008 at 9:49 pm and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.