The BIG Kahuna

Like most professionals I’m supposed to get Saturday and Sunday off but I find myself working almost every weekend? Why you ask?

POWER.

1. Passion - I really love what I do. So in place of a hobby or time spent on my house I often choose to write a blog or do some work. That all typically ends when something really fun comes up like tonight’s game two Red Sox LCS.

2. Opportunity - Most people just refuse to work on the weekends. So when I’m not busy having too much fun my passion allows me to get in front of people when most are not. Less competition means more opportunity for my message to be heard.

2. Whacky - Now’s the time to experiment and have fun. It is after all the weekend. Answer the business line casually, like - You’ve reached Brand Identity Guru on the weekend you lucky duck. How can the BIG Kahuna serve you? You’ll find the caller will be instantously relaxed and amused.

3. Effective - I find even if a dedicate just one hour a day on Saturday and Sunday I become much more effective in my goals.

4. Results - Can’t tell you how many prospects I’ve converted to?customers just by answering our office phone line (which gets transferred to my cell on the weekends). Most of the responses I get are “Oh wow, I thought I would just leave a message”. Nope, you got the BIG Kahuna on Sunday at 10am, how can I help you.

Practice some POWER sometimes you may be amazed.

This entry was posted on Saturday, October 11th, 2008 at 10:15 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.