The BIG Kahuna

AC/DC’s marketing is done by a firm called Kleber (http://kleber.net/)?and they are killing it, and I mean it’s outstanding. The new Excel -?YouTube video is freakin outrages…

You can also click here and watch it for real in Excel: http://www.acdcrocks.com/excel/

They’re holding YouTube contests, http://acdc.com/giveitallyougot/, they have new forums: http://forum.acdc.com/, http://forums.sonybmgmusic.com/ACDC/, sign up for their newsletter: https://signup.acdc.com/?module=Newsletter:

They spit in the face of iTunes and signed an exclusive deal with Walmart. Guess what? #1 in 29 countries. Not bad for a bunch of 55 year olds huh? Everyone criticized them and now they are laughing all the way to the bank. It can be done.

They’re still in the top 5 of all time for single album sales with Back and Black (over 22 million sold), and world wide sales of over 200 million.

Video game? Check.

It’s nice to see a classic band like AC/DC breaking the iTunes mold. Maybe other musicians will take notice. I’ll be seeing them from the 3rd row on November 9th at the Boston Garden. The BIG Kahuna is not worthy!

This entry was posted on Saturday, November 1st, 2008 at 3:48 pm and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.