Comments on: Don’t Take Good Customers For Granted http://www.brandidentityguru.com/wordpress/2008/11/10/dont-take-good-customers-for-granted/ Branding Opinions From Our Fearless Leader - Scott White Tue, 03 Jan 2012 05:40:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: BIG Kahuna http://www.brandidentityguru.com/wordpress/2008/11/10/dont-take-good-customers-for-granted/comment-page-1/#comment-3940 BIG Kahuna Wed, 12 Nov 2008 22:27:16 +0000 http://www.brandidentityguru.com/wordpress/?p=1056#comment-3940 I actually called them and spoke to the owner. The girl didn't realize it was me and he told me it wouldn't happen again. Sometimes you just have to think before you do. I actually called them and spoke to the owner. The girl didn’t realize it was me and he told me it wouldn’t happen again. Sometimes you just have to think before you do.

]]> By: Steven Winokur http://www.brandidentityguru.com/wordpress/2008/11/10/dont-take-good-customers-for-granted/comment-page-1/#comment-3938 Steven Winokur Wed, 12 Nov 2008 21:42:00 +0000 http://www.brandidentityguru.com/wordpress/?p=1056#comment-3938 LOL - I love it Scott! It often takes so little to keep customers happy. You weren't asking for a free salad for gosh sake. I've also found that people focus too much on attracting new customers and completely forget about the value of retaining the ones they have. In your situation, how many new customers is Euro Pizza going to need to replace the 100+ times they delivered to your house the past year? A lot! And all it would have taken was a gentle reminder that they normally don't deliver orders less than $20, but because you are such an excellent customer, they'd make an exception. You'd probably would have written here about how well they took care of a good customer. Delivering a grilled Caesar salad to a good customer - $5.00 Pissing off a great customer - Priceless LOL – I love it Scott! It often takes so little to keep customers happy. You weren’t asking for a free salad for gosh sake.

I’ve also found that people focus too much on attracting new customers and completely forget about the value of retaining the ones they have.

In your situation, how many new customers is Euro Pizza going to need to replace the 100+ times they delivered to your house the past year? A lot! And all it would have taken was a gentle reminder that they normally don’t deliver orders less than $20, but because you are such an excellent customer, they’d make an exception. You’d probably would have written here about how well they took care of a good customer.

Delivering a grilled Caesar salad to a good customer – $5.00

Pissing off a great customer – Priceless

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