Comments on: An Open Letter To Barry Judge – CMO Best Buy http://www.brandidentityguru.com/wordpress/2008/11/17/an-open-letter-to-barry-judge-cmo-best-buy/ Branding Opinions From Our Fearless Leader - Scott White Tue, 03 Jan 2012 05:40:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ashley http://www.brandidentityguru.com/wordpress/2008/11/17/an-open-letter-to-barry-judge-cmo-best-buy/comment-page-1/#comment-3973 ashley Mon, 17 Nov 2008 20:38:03 +0000 http://www.brandidentityguru.com/wordpress/?p=1076#comment-3973 I would be happier if there was a best buy on island. My parents have a best buy near them in Sarasota. They are helpful. It's the only one though. I would be happier if there was a best buy on island. My parents have a best buy near them in Sarasota. They are helpful. It’s the only one though.

]]> By: BIG Kahuna http://www.brandidentityguru.com/wordpress/2008/11/17/an-open-letter-to-barry-judge-cmo-best-buy/comment-page-1/#comment-3972 BIG Kahuna Mon, 17 Nov 2008 19:27:39 +0000 http://www.brandidentityguru.com/wordpress/?p=1076#comment-3972 Hey CJ, I like what you said but I'm nervous of the price thing. Once they start becoming the Walmart it's over for them. But you're right, everything I've ever purchased at Best Buy was already decided after my own research. Hey CJ, I like what you said but I’m nervous of the price thing. Once they start becoming the Walmart it’s over for them. But you’re right, everything I’ve ever purchased at Best Buy was already decided after my own research.

]]> By: CJ Guest http://www.brandidentityguru.com/wordpress/2008/11/17/an-open-letter-to-barry-judge-cmo-best-buy/comment-page-1/#comment-3971 CJ Guest Mon, 17 Nov 2008 19:21:32 +0000 http://www.brandidentityguru.com/wordpress/?p=1076#comment-3971 You hit the nail on the head! The first time I saw the new commercial, my first thought was "How generic!" It really doesn't speak to Best Buy's strengths. As a former consumer electronics retailer, let me tell you something you already know: Currently, Best Buy's strength has nothing to do with service or customer experience. Best Buy is a good place to go, provided you already know what you want, have done all the research, and don't want to wait for shipping. Best Buy will usually have great advantages on price, which in this economic climate will more than suffice as promotion. They should play up to this strength. You hit the nail on the head! The first time I saw the new commercial, my first thought was “How generic!” It really doesn’t speak to Best Buy’s strengths. As a former consumer electronics retailer, let me tell you something you already know: Currently, Best Buy’s strength has nothing to do with service or customer experience.

Best Buy is a good place to go, provided you already know what you want, have done all the research, and don’t want to wait for shipping. Best Buy will usually have great advantages on price, which in this economic climate will more than suffice as promotion. They should play up to this strength.

]]> By: Jonathan Salem Baskin http://www.brandidentityguru.com/wordpress/2008/11/17/an-open-letter-to-barry-judge-cmo-best-buy/comment-page-1/#comment-3968 Jonathan Salem Baskin Mon, 17 Nov 2008 12:44:19 +0000 http://www.brandidentityguru.com/wordpress/?p=1076#comment-3968 I couldn't agree with you more! "You, Happier" is one of those nonsense lifestyle lines that could promote razor blades, floor polish, elective surgical procedures, etc. It was interesting that the company announced last week that its outlook for the holidays was 'dire.' I couldn’t agree with you more! “You, Happier” is one of those nonsense lifestyle lines that could promote razor blades, floor polish, elective surgical procedures, etc. It was interesting that the company announced last week that its outlook for the holidays was ‘dire.’

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