Comments on: The Altimeter by Charlene Li Goes To The Logo Darkside

By: Federico Contreras

Federico Contreras — Wed, 11 Mar 2009 23:11:03 +0000

The Nike logo was designed in 1971 for 35$
That works out to $182.47 in inflation adjusted dollars today.
So in short, we’re dead.

By: NSK Inc.

NSK Inc. — Mon, 08 Dec 2008 20:24:55 +0000

i think the subject is like this that if you like the design then its worth it I mean look at Nike but if you dont then its no good hard to say either way ya know?

By: BIG Kahuna

BIG Kahuna — Sat, 22 Nov 2008 11:40:07 +0000

Yup, no disagreement there. Except that a well executed logo that leverages the company’s brand identity will support the branding.

By: Jay Ehret

Jay Ehret — Fri, 21 Nov 2008 23:13:35 +0000

And as we know, BIG, the logo doesn’t make the brand. it’s the brand that makes the logo…

By: BIG Kahuna

BIG Kahuna — Fri, 21 Nov 2008 18:09:57 +0000

Okay, that’s cool we’ll have to agree to disagree. Providing free services or “spec” work is not in my vocabulary. You wouldn’t go out to dinner and only pay for the meal if you liked it. I don’t do free work and I’ll never approve of it.

I also think we’re way off on what a real logo costs. In my world a logo is tens of thousands of dollars upwards of $100,000. Not hundreds of dollars. So I think we’re really discussing two different things.

Thanks for your opinions, keep em coming!

By: Totally Disagree

Totally Disagree — Fri, 21 Nov 2008 15:15:31 +0000

If I read this correctly, you are saying that Crowdspring is bad because people are trying to design a logo for which they know nothing about the company. If this is false then ok, but if that sentence is true well then we have a problem. I totally disagree with you that putting your logo into the hands of crowdspring is disastrous to your brand identity. In previous companies I have spent $100′s to pay for one person to try to come up with a logo that wasn’t even that great. When I used crowdspring I paid $175 and received 40 submissions of which 30 were awful, but 5 were amazing and 5 were decent. But even the awful ones may have taken your idea and created something that you never thought of before. Why pay for one persons brain when you can pay for 40 +.

By: Jay Ehret

Jay Ehret — Fri, 21 Nov 2008 14:23:06 +0000

I have to disagree with you here, Scott. Of course, the graphic designer is going to raise a stink about spec work. They would rather charge you by the hour and be the only one who communicates with the client. I have seen some designers put a limit on the number of concepts they will create for you while charging five times as much as Charlene is paying. Maybe Charlene could afford to pay more, but most small businesses cannot afford that type money for a quality logo.

I currently have my own logo project up and have had two successful client logo projects purchased through Crowdspring. I have been very happy with the results. Currently there are 74 submissions for my logo with a pretty good range of creative options. That range would simply not have happened with me and one designer sitting across the desk from each other.

You do bring up a good point about guessing the soul of the company. The key is to write a detailed creative brief and then provide feedback to every design submitted. Communicate directly with each designer.

By: Verity

Verity — Thu, 20 Nov 2008 23:58:32 +0000

Well said Big Kahuna