The BIG Kahuna

As I watch TV shows get cancelled I can’t help but think that last years writer strike ultimately destroyed these brands. Many of them like Pushing Daisies, Eli Stone and Dirty Sexy Money were on the fast track to becoming major hits, then they got hit by the writers strike. Now they’re gone.

When I think about unions I don’t imagine they?ponder the effects they have on the branding. I think they want higher pay, better healthcare, more benefits etc. Back in the day unions were very good and helped many people out. They did their job. But today?

Look at the US auto industry. Many people believe that unions have crushed our ability to compete. As the unions fight for the things they fight for one thing gets neglected…the brand. Now our US automakers are about to go out of business. That’s a lot of unemployed union workers and possibly the death of some major brands.

I’m obviously not a fan of unions but if they are going to play a role in a brands life then maybe part of the unions plan should be to?develop a brand advocate. Protection of the brand should always play a role in anything a union negotiates or the brand could die. The last the thing a brand wants to be doing is Pushing Daisies.

This entry was posted on Monday, December 1st, 2008 at 7:24 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.