Comments on: Advertising 101 – Target Markets

By: kamran

kamran — Thu, 04 Dec 2008 01:19:23 +0000

Just seen em. Vapid. Totally vapid. Whopper wins 100-0? That proves less than nothing.
Sounds like Terry Gilliam might be filming ‘The Gods must be crazy part 3′, with a Whopper stand popping up in the Outback.
It is demeaning.
Shame on them.

By: BIG Kahuna

BIG Kahuna — Wed, 03 Dec 2008 12:01:26 +0000

It’s only brilliant if their target markets start eating more Whoppers because of it. Otherwise, big waste of time and money. So do you think a 13 year old in Nebraska is going to care what some Romanian thinks?

By: marvin clonkey

marvin clonkey — Wed, 03 Dec 2008 08:41:44 +0000

Inventing an opportunity to strip away all cultural (not to mention, personal) baggage about your client’s brand is a *huge* freakin’ deal. To have people objectively point to a brand and say, “I like that one better” is something marketers can’t even imagine having the luxury of in the Western world.

And it opens up all sorts of questions. Should places unspoiled by our culture even be exposed to brands like BK? This is the kind of thing Ira Glass would pontificate on, which is exactly what Crispin wants. I think it’s a brilliant idea.