Comments on: Hyundai will take your car back!

By: Janelle Vendela

Janelle Vendela — Sat, 28 May 2011 04:44:20 +0000

I do not normally reply to posts but I’ll on this situation.
my God, i believed you were going to chip in with some decisive insght at the finish there, not depart it
with ‘we depart it to you to decide’.

By: Tim

Tim — Tue, 20 Jan 2009 16:24:29 +0000

I can picture their commercial right now…..a young family all excited about their new Hyundai at the dealership, shaking hands with the friendly salesman. Then a scene where the father gets pink slipped at work, and the family (really depressed) jumping in their new car and dropping off the keys. Hmmmm….I’m not sure this new program is going to benefit Hyundai’s brand.

By: Travis Dahle

Travis Dahle — Fri, 09 Jan 2009 20:35:51 +0000

I like the idea a lot, but I’m not sure how effective it will be. Apparently, there are more cars being sent to the scrap heap than new cars being sold…I think that tells us a lot more about the economy and gas prices than anything else. If people are that worried about losing their jobs, are they really going to buy a new car? I think this might work a lot better when times are good, because then losing your job would be a surprise, but since today’s numbers show a 7.2% unemployment rate, for a lot of us, it isn’t if but when.

By: Joseph Manna, Infusionsoft

Joseph Manna, Infusionsoft — Wed, 07 Jan 2009 21:25:33 +0000

It may be cliche`, but putting your brand and your money on the line is the best commitment a company can make for a brand. However, this bit of PR from Hyundai will probably reward them for customer service.

Especially competitive for them since GMAC could be sitting on millions of assets; could be turned into debts if they aren’t careful enough with their customers.

~Joe

By: Charles

Charles — Tue, 06 Jan 2009 07:37:45 +0000

I like it too. Hyundai has a stigma of being not cool, but they have really built up a brand association of really good value.

I feel bad for the people who took up Chrysler on their gas price guarantee of $2.99. Hopefully this offer works out better for consumers.