So I Saw A Good Commercial
Strangely enough I saw a great commercial yesterday. It came on just as I turned on the TV.
It’s for the Navy Seals:
No words, just the excitement about being a Navy Seal. Join us and you too can become an elite, “stealth” soldier. Then I went to the website Navy.com and they further supported the campaign.
I thought it was right on brand. What are your thoughts?
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January 31st, 2009 at 2:19 am
i have always struggled to find a forum where i could discuss advertising, so i am totally thrilled to see this.
I just saw the website too – it is a good piece of advertising – and just reinforces the belief that sometimes all you need is one good piece of communication to turn around the brand.
March 21st, 2009 at 11:02 pm
I half expected 2 bottles of corona to wash up from the tide…..seriously though I do wonder if that “beer drinkin’ / chillin’ by the beach” demographic was just a little in the eyesite..
April 29th, 2009 at 5:49 pm
Definitely a less is more approach, well done.