The BIG Kahuna

President Obama is certainly “changing” the way a President communicates with the people. In his latest update he has developed a website http://www.recovery.gov/?where anyone will be able to see where the money will be spent to help recover our economy.

Here’s what he had to say:

“We won’t just throw money at our problems – we’ll invest in what works,” the president said. “Instead of politicians doling out money behind a veil of secrecy, decisions about where we invest will be made public, and informed by independent experts whenever possible. We’ll launch an unprecedented effort to root out waste, inefficiency, and unnecessary spending in our government, and every American will be able to see how and where we spend taxpayer dollars by going to a new website called recovery.gov.”

Kudos on the idea. But in reality his plan is going to do nothing. If you make less than $75,000/year you’ll get about $8/week more. And of course Welfare is increased. Stimulate the economy? I think not.

I like the approach President Obama is taking but he has to deliver (like a product/service). If you look at the Obama branding what he’s doing is really nothing more than sizzle, we want the steak! We need a big fat juicy steak.

What do you think? Do you think his sizzle is “changing” your thinking.

This entry was posted on Sunday, February 15th, 2009 at 7:44 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.