Comments on: Seth Godin’s Meatball Sundae Review

By: Christian Anstice

Christian Anstice — Fri, 03 Jul 2009 13:38:45 +0000

If there had never been or was no such thing as “interruption marketing” Seth Godin wouldn’t have a job. Besides, if he had his way what would happen to any new product? Well there would still have to be some sort of interruption, a headline would go something like this “Excuse me, sorry I don’t mean to interrupt, but you might interested to hear…”. I’m with Steve Harrison on this, Seth Godin tends to look at badly executed work and cites it as exemplary.

By: David Howse

David Howse — Fri, 13 Mar 2009 01:54:34 +0000

There’s a gray area for just about everything. Permission can be sender explicit like, “Hey Scott, let me know when you update your blog!” or sender implicit, “I wish I knew a great blog about brands.”

On the receiver side, permission can be inferred, “Hey I’m Scott White damn it and that David guy wants me to email him” Scott an infer many things depending on his reasoning skills.

Reasoning is why there is a gray area for almost anything. To what degree anyone infers, states something explicitly or implicitly gives a marketer the capacity to act simply because communication is two way (or more) and everything has to be interpreted.

By: BIG Kahuna

BIG Kahuna — Thu, 12 Mar 2009 09:16:20 +0000

Glucerna is made for people with diabetes, so I would buy and eat it. The name is tied into the glycemic index thought process.

By: Glenn

Glenn — Thu, 12 Mar 2009 02:21:52 +0000

Speaking of branding, would you eat a cereal called “Glucerna”? Might be great stuff, for all I know, but it sure doesn’t sound appetizing. Kind of like “Smart Balance.” Yum!