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Wisconsin paid $50,000 for this logo and tagline…
The tagline has been used many times over with other companies.? Read about that here. Why use and pay for a tagline that clearly does not differentiate but instead puts you right in the middle of the pack? And what are your thoughts of the logo? Worth 50K?
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March 17th, 2009 at 6:15 pm
If I was going to “live like I mean it,” it wouldn’t be in Wisconsin.
And what’s with the upside down guy? I guess he means to…stand on his head…or something. Or is Wisconsin secretly the headquarters for a secret acrobatic assassin society?
Yeah. I wouldn’t have paid $50k for that.
March 18th, 2009 at 6:48 pm
I wish I had clients that would pay 50K for a logo like that.
March 21st, 2009 at 10:54 pm
Hey I happen to know the guy that designed it and he’s “living like he means it” all the way to the bank,,,lol ….seriously it will never attract anyone to enter that state, and what’s with the 3 color scheme….ugggh
March 22nd, 2009 at 10:37 pm
Wow! what a rip off. I could not sleep at night doing that kind of robbery, even in this economy.
If that slogan is helping the state make more money then, great, but if not, They should really reconsider what that dead and the company. It is part of a $10 million dollar budget so perhaps they do not even miss it.
Dr. Wright
The Wright Place TV Show
March 30th, 2009 at 9:04 am
I have to agree with the previous comments. I have never been to Wisconsin, but it doesn’t really make me want to and David is dead right – 3 colours? Why not put each letter in a different colour?
I’m no design guru, but bland strap lines are an absolute no no. You may as well say “Wisconsin – it’s Bland” Don’t people think about what the logo actually says any more. Good luck to the guy who got $50K, it must have taken him an hour to design and 2 weeks to stop laughing!
April 7th, 2009 at 4:04 pm
Well, it could be worse. Here in Seattle we use “Metro Natural” http://www.visitseattle.org/ If that doesn’t make you reconsider moving to another city I am not sure what does. I also know a lot more was paid for Metro Natural than 50k… I guess it begs the question: why are we trying to “brand” locations instead of putting in place really precise marketing activities that encourage travel to other states/cities?
Tim Ross
tim@kendallross.com