Burger King Introduces the Booty Call To 5 Year Olds
Here’s the setting…
Burger King CMO and marketing team want to promote their .99 kids meal featuring Sponge Bob Square Pants. Sounds easy enough? Here’s what they came up with:
There are so many things wrong with this spot I can’t even begin, but here goes.
Target Market: 5-9 year old: Really, you want 6 year olds running around saying “Booty is Booty”, seriously?
Sir Mix Alot should be ashamed for letting this big pile of crap use his song. I’m a child of the 80′s and I loved Baby’s Got Back, but not for my freakin 7 year old.
Burger King has been consistently putting out this whacky advertising. Apparently they think the buzz (good or bad) is worth it. I find their commercials to be weird, creepy and insulting.
I will never, ever again visit a Burger King.
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}
April 10th, 2009 at 8:51 am
This has got to be a joke
April 10th, 2009 at 8:57 am
No joke, we saw the commercial last night during prime time TV. It’s disgusting.
April 10th, 2009 at 10:35 am
Here’s what they’re saying on my Facebook page:
Kimberly Bailey Madelung at 8:52am April 10
Crazy!
Jennie Marie Rosenberg at 9:10am April 10
totally wack!
Annmarie DiPasqua Weeks at 9:21am April 10
You have GOT to be kidding me!!! As it is I’m constantly asking my kids to STOP singing “5 bucks, 5 bucks, 5 bucks for a footlong” (the Subway jingle). All I DON’T need to contend with is “Booty is Booty”!
Sandie Knight at 9:54am April 10
Horrible – not to mention how scary the BK “King” guy is to begin with! Creeps me out.
Miguel Quinones at 9:57am April 10
I was literally like, “What!”, there go the pre-teen pregnancies of the future
Craig T Darash at 10:08am April 10
I don’t know whether to cry or laugh. What the *#**!!”&$
I’ll never look at a phone book the same way!
April 10th, 2009 at 11:37 am
*headdesk*
Great. Along with all the other CRAP messages that preteens have to deal with, now they get this. There are so many things wrong here…
April 11th, 2009 at 7:33 pm
C’mon, what five or six year old isn’t fascinated by butts? This is just amusing and silly, don’t take it so seriously. Besides, it got YOU to talk about it, eh? Guess it’s working.
April 11th, 2009 at 8:25 pm
OK, so we’re slowly but surely covering ALL the fast food spots…
1) Put It In You
2) 5 Bucks for a Footlong
3) Booty is Booty?
What’s next?
No, no, don’t answer that. Is there anyone home at Crispin Porter these days?
Good thing my kids prefer sushi.
April 12th, 2009 at 2:52 am
Okay, let’s assume i don’t take it seriously (who could), is it effective? Will more parents bring their kids in? Will kids ask for the .99 meal now?
April 12th, 2009 at 9:16 pm
TomR says: “It got YOU to talk about it, eh?” I never have understand that as an excuse for bad advertising. It’s working alright….working to push customers to go somewhere else. It’s a creepy, misguided, and offensive. I thought CP+B was a good group…or they another BDA??
April 14th, 2009 at 4:45 pm
Did you see the post I put up last July about their adult themed tray liners. These were only in European markets, but still…
http://www.idea-sandbox.com/blog/2008/07/what-is-burger-king-thinking/
I agree… all this stuff may get hype, but does it drive incremental visits among your target customers?
April 15th, 2009 at 12:53 pm
[...] week I wrote about Burger King introducing the Booty Call to 5 year olds. This week they’ve insulted an entire country and race of people. In this spot they feature a [...]
June 22nd, 2009 at 1:44 pm
I thought the same way you do until I looked more into this ad. The commerical is actually targeted to adults with a value proposition that they can purchase a kids meal for their child for only 99c with their purchase of a combo. If you see where the ad is running, it is on adult programing, not children’s’ cartoons.