Burger King Insults Little Mexicans Everywhere
Last week I wrote about Burger King introducing the Booty Call to 5 year olds. This week they’ve insulted an entire country and race of people. In this spot they feature a little Mexican draped in the Mexico flag. Why is he little in stature compared to the tall cowboy? Because they’ve introduced a “little spicy mexican” to the Whopper, check it out:
MEXICO CITY (Reuters) ? Fast food giant Burger King apologized Tuesday for an advertisement featuring a squat Mexican draped in his country’s flag next to a tall American cowboy and said it would change the campaign. Read about it here.
Obviously Burger King feels that any negative PR or Buzz is helping their effort. Tell me, when did bad advertising get better because of additional buzz? Burger King has been going down this road for years now, they don’t care. About you, or anyone else they’ve offended. To them the more complaints the better.
Here’s the wonderful spot aimed at kids to promote their kids meal:
If any of this offends you make a conscience decision, don’t eat at Burger King.
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April 23rd, 2009 at 9:37 pm
DOES BK REALLY THINK THAT WE AS COMSUMERS HAVE NO BRAINS AND THAT WE WILL BUY THEIR PRODUCT AFTER WATCHING THESE TERRIBLE COMMERICALS THAT DEGRADE WOMEN AND CHILDREN. WE AS PARENTS TRY TO PROTECT OUR CHILDREN FROM SEX OFFENDERS AND SMUT, AND HERE BK IS BRINGING IT RIGHT INTO OUR HOMES THROUGH OUR OWN TVS. BURGER KING NEEDS TO CLEAN ITS ACT UP. GET SMART BK SEX DOESN’T MAKE PEOPLE BUY YOUR BURGER IT IS GOOD TASTE THAT MAKES A PERSON WANT A GOOD BURGER.