Volvo Does Advertising Right
I’ve been harping on Burger King and Quizno’s about their pathetic, gimmicky advertising so I thought I’d show you how it should be done. Volvo seems to stay on their brand identity of “safety” almost all the time. Ask 10 people on the street what Volvo means and you’ll hear “safety” most of the time. Check out these spots and notice how they leverage their branding.
Now these spots aren’t slick, naughty, funny or anything else but on brand. People buy Volvo’s because their safe. I like how they’re tying in the “Luxury of Life” as well. What do you think?
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April 28th, 2009 at 12:01 am
To be “good” a brand must connect something meaningful to the audience that’s also resonant with the Company which also has a significant unmet need in the market. I agree that the ads and their theme of safety has been brilliantly executed, but judging by their less than stellar biz performance I’m unsure really how “effective” the integrated strategy is.
May 1st, 2009 at 9:43 am
Great Ads. They are simple to the point and non-offensive to anyone and everyone. Also they get the message across at what the features they are marketing are, and how/why they are needed.
June 17th, 2009 at 5:02 pm
Just a general question to the people who run this blog. How exactly can you sit there, complaining about the content of the Burger King ads, yet, under “Websites We Dig”, you link to a Boston DUI Lawyer? I mean, c’mon. You really “dig” this guy’s website? Right. There’s something particularly ironic about this manipulative bit of BS … not to mention that these types of lawyers you “dig” make a living by getting drunk drivers off the hook. Keep fighting the good fight, guys.
June 23rd, 2009 at 7:21 am
So should we ban Criminal Defense Lawyers? He happens to be one of the top DUI Defense Lawyers in the country, yea…I dig that!